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Email Marketing Guidelines

All pre-designed blasts should be done in a professional manner and they must be approved by Bobit Business Media prior to deployment.   In order to keep your campaign effective and to protect the reputation and quality of service that Bobit Business Media has built with their subscribers, your campaign must be at a high graphic quality and layout. We reserve the right to refuse any pre-design of poor quality.

Below are some best practices that we can recommend to maximize your open rates and click-throughs, as well as keep you out of  spam filters.

 

Text E-Mail


SUBJECT LINE


  • Maximum 80 Characters
  • Most important words should appear in the first 5-7 words
  • HTML not allowed in the subject line

 

EMAIL CONTENT - TECHNICAL SPECIFICATIONS

  • Maximum 250 words

 

HTML E-Mail

 
SUBJECT LINE

  • Maximum 80 Characters
  • Most important words should appear in the first 5-7 words
  • HTML not allowed in the subject line


EMAIL CONTENT - TECHNICAL SPECIFICATIONS

  • Format: HTML
  • Maximum file size: 200KB (html + images)
  • Recommended width: 500 - 700 pixels
  • Recommended height: 500 - 1000 pixels
  • Use inline-CSS only
  • All the content must reside BETWEEN <body> and </body>
    • Some email clients purge everything outside of <body> tag, including the attributes defined in <body> tag.
  • Image formats allowed: GIF or JPEG only
  • All the graphics used must be 72dpi
  • Text: Maximum 300 words


NOT ALLOWED

  • Background images
  • Nested background colors
  • Flash, or other plugins
  • Javascript
  • Animated GIF
  • PNG, BMP, TIFF, and any other formats besides GIF or JPEG
  • <object>, <embed>, <form>, <style>, <script> tags
  • CSS floats, CSS positioning


DESIGN TIPS

  • Instead of using cellpadding to create margins, use <div style="margin:5px">.
  • All the hex numbers for colors must start with #.
  • Defined alt attribute in all the main images.
  • Include the most important message at the top of the email.
  • Use text instead of graphic for your tagline or important message.
  • The email should make sense even without the graphics for those recipient who block images by default.
  • Avoid thick borders, spam-like words, and excessively large fonts


UNDERSTANDING VARIANCES IN EMAIL APPEARANCE
There really isn't a standard for HTML email. What appears fine in one email client doesn't look right in another. This makes it almost impossible to create a dynamic HTML email that will display well in every email client application. The guidelines provided above will help ensure your email will appear as intended ( or close to it ) on major email clients such as MS Outlook 2003, MS Outlook 2007, Hotmail, Live Mail, Yahoo! Mail, Gmail, and AOL. Different email services have different limitations and restrictions. To list a few -

Outlook 2007 does not support: animated GIF, background images, nested background colors. Also in Outlook, CSS floats, CSS positioning

Yahoo! Mail and Gmail render only the content between <body> tags