Ad Specs

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Rich Media Guidelines

This includes a wide variety of technology-driven advertisements. Rich media includes expandable ads, site overlays, floating ads, page takeovers, backgrounds, cursor ads, andaudio ads. These high-impact marketing vehicles can provide an exciting way of driving new customers to your products. Material for rich media should be provided by client.
AD SPECS FOR RICH MEDIA

728x90 Expandable Ad

Initial Load
Dimension: 728x90 pixels
Max File Size: 40KB


Expanded (User-initiated)
Dimension: 728x250 pixels
Max File Size: 100KB


For top placement, it must expand downward.
For bottom placement, it must expand upward.

300x250 Expandable Ad

Initial Load
Dimension: 300x250 pixels
Max File Size: 40KB


Expanded (User-initiated)
Dimension: 550x480 pixels
Max File Size: 100KB


For right-hand side placement, it must expand left.
For center or left-hand side placement, it must expand right.


Floating/Site Overlays

Accepted Third-Party Vendors: DoubleClick DART Motif, Eyeblaster, PointRoll, Atlas, Eyewonder, Visual Steel


Max File Size: 100KB
Max File Size for the backup/alt creative: see specs for Banner Ads above
 

Max Dimension: 800x600 pixels (for floating element or when expanded)


Max Duration: 8 seconds
Frequency Cap: 1 per visitor per 24 hours
The backup/alt creative should be shown at other times.


Must have static, persistent and functional "CLOSE" button to allow users to close the floating portion of the ad.