Banner Specs

Below are standard specs, dimensions, and file sizes for the ad positions on Government Fleet's website and enewsletters. Please contact our Online Ad Production Manager, Brian Peach at (310) 533-2548 or [email protected] if you have any questions.

 

TOP OR LOWER LEADERBOARD
RIGHT/LEFT/CENTER SQUARE BANNER



Dimension: 728x90
Dimension: 300x250
Standard File Size: 40K max
Standard File Size: 40K max
Rich Media Accepted? Yes
Rich Media Accepted? Yes
Total Animation Time: 15 seconds or 4 loops max
Total Animation Time: 15 seconds or 4 loops max

Site-served Flash or approved 3rd-part tags accepted

Site-served Flash or approved 3rd-part tags accepted

   
 EMBEDDED BANNER
 CHANNEL SPONSOR LOGO

 
Dimension: 250x250
Dimension: 100x40
Standard File Size: 40K max
Standard File Size: 10K max
Rich Media Accepted? Yes
Rich Media Accepted? NO; only .gif or .jpeg files accepted
Total Animation Time: 15 seconds or 4 loops max
 
Site-served Flash or approved 3rd-part tags accepted Site-served Flash or approved 3rd-part tags accepted
   
 LARGE SKYSCRAPER  STANDARD SKYSCRAPER

Dimension: 150x600
Dimension: 150x315
Standard File Size: 40K max
Standard File Size: 30K max
Rich Media Accepted? NO; only .gif or .jpeg files accepted
Rich Media Accepted? NO; only .gif or .jpeg files accepted
   
CENTER SPEEDBUMP/LARGE
CENTER SPEEDBUMP/LARGE, PLUS TEXT

 

 

 

Dimension: 468x120
Dimension: 468x120 + text
Standard File Size: 30K max
Standard File Size: 30K max
Rich Media Accepted? NO; only .gif or .jpeg files accepted
Rich Media Accepted? NO; only .gif or .jpeg files accepted
   
CENTER SPEEDBUMP/STANDARD


Dimension: 468x60
 
Standard File Size: 30K max
 
Rich Media Accepted? NO; only .gif or .jpeg files accepted
 

 

Acceptable File Types

Accepted formats for Web Sites: GIF, JPEG, SWF (Flash)
Accepted formats for E-Newsletters: GIF or JPEG only

 

GIFs

• Maximum Animation length: 15 seconds
• #Loop: 4 times
NOTE: Animated GIFs are not supported in MS Outlook 2007. The users of MS Outlook 2007 will only see the FIRST FRAME of the animated GIF banner. We recommend that you design your first frame as if it's one-frame banner so the users see everything that you'd want them to see on your banner.

 

Flash Ads

• Flash ads accepted on Web Sites only. Not on e-newsletters.
• Backup GIFs must be submitted
• Maximum animation length: 15 seconds
• Maximum frame rate: 18fps
• #Loop: 4 times
• No audio
• Link(s) must open in new window

IMPORTANT:  If you'd like Bobit Business Media to track your banner ad, the author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.

 

Steps for inserting clickTag

  1. Create a layer and move this layer to the very top of all the layers.
  2. Draw a color filled box, the exact dimensions of the banner, and convert it to a button.
  3. Make sure the button symbol is on the first frame of the timeline and make sure it is there for the entire timeline.
  4. Click the button on the workspace and open actions palette. Paste the actionscript code below (in blue) into the actions palette box.
    NOTE: The code is case-sensitive. Please implement it EXACTLY as shown below.


  5. on (release) {
       if (clickTag.substr(0,5) == "http:") {
          getURL(clickTag, "_blank");
       }
    }


  6. Set button symbol's alpha color property to 0%.
  7. Export your file as a .swf

 

Website Banner Sizes

Accepted formats for Web Sites: GIF, JPEG, SWF (Flash)
728x90 pixels (Leaderboard)
468x60 pixels (Full Banner)
300x250 pixels (Medium Rectangle)
250x250 pixels (Square Pop-Up) 300x600 pixels (Extra Wide Skyscraper)


Enewsletter Banner Sizes

Accepted formats for E-Newsletters: GIF or JPEG only
160x600 (Wide Skyscraper)
468x120 pixels
468x120 pixels with text
 468x60 pixels
160x300 pixels